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Going first
Copywriter
Volume copy is essentially free now; distinctive positioning and taste are not.
Replacement risk
83%
Mostly gone by
2029
Runway left
3 yrs
Very high chance of replacement
The ten-question breakdown
Each factor is scored 0–100. Higher means easier to automate.
Scoring the ten factors for this job…
What you can do now
- Own strategy and messaging architecture, not word production
- Build a recognisable voice and personal audience
- Move into conversion research and experimentation
Where to move next
- Brand strategist
- Growth marketer
- Content director