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Going first

Copywriter

Volume copy is essentially free now; distinctive positioning and taste are not.

Replacement risk

83%

Mostly gone by

2029

Runway left

3 yrs

Very high chance of replacement

The ten-question breakdown

Each factor is scored 0–100. Higher means easier to automate.

Scoring the ten factors for this job…

What you can do now

  • Own strategy and messaging architecture, not word production
  • Build a recognisable voice and personal audience
  • Move into conversion research and experimentation

Where to move next

  • Brand strategist
  • Growth marketer
  • Content director

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